2020 was challenging for everyone. But working parents below the poverty line were one of the groups that got hit the hardest. The State of Kansas had financial assistance to help them with childcare, but most of those eligible didn't know it existed. We helped changed that with a campaign that highlights how their children see them when they head off to work each day.
Shot before the vaccine was available, we used authentic drawings from our personal children and their classmates to negate the need for additional talent or exposures. In other words, we got creative.