How do we sell a spray used to kill bugs? Bring those bugs back to life. Well, sort of. With light-hearted illustrations over photography of dead insects, our UltraShield campaign stars bloodsucking flies, ticks and mosquitoes while highlighting their ambitions of devouring the horses you love.
But comics aren't enough to stand apart. We tailor universal equestrian truths to the unique benefits of our products to create vignettes that evoke empathy, humor and purchase – all through the insects’ own words.
It won a bunch of ADDYs, too.