Absorbine Equine Product Portfolio
UltraShield Anthem Video · First Place, AHP Equine Media Awards
The situation
As competition in equine health surged, a legacy leader needed to remind equestrians why its products set the standard.
As competition in equine health surged, a legacy leader needed to remind equestrians why its products set the standard.
The solution
We united a house of brands with messaging that showed the target we genuinely understand their world. As creative lead, I tailored the messaging, visuals, and placements across more than a dozen products.
We united a house of brands with messaging that showed the target we genuinely understand their world. As creative lead, I tailored the messaging, visuals, and placements across more than a dozen products.
The impact
The work resonated in market—driving sales growth, deepening client trust, and earning multiple industry awards.
The work resonated in market—driving sales growth, deepening client trust, and earning multiple industry awards.
UltraShield Print Campaign
We translated everyday equestrian frustrations into humorous, insect-voiced vignettes that highlighted each product's specific benefits.
Silver ADDY Award Winner & First Place, AHP Equine Media Awards
MAGIC CUSHION PRINT & DIGITAL
There’s a lot riding on a horse’s hooves. We brought the sheer force of each stride to life, giving riders and farriers a visual reminder of why Magic Cushion belongs in the barn.
First Place, AHP Equine Media Awards
BUTE-LESS PRINT CAMPAIGN
As horses age and their roles evolve, comfort becomes the priority. This campaign honored the deep history between horse and rider while using rich, layered imagery to position Bute-Less as a way to keep them comfortable in their next chapter.
